Hino unveils Euro 4 fleet in Cebu


Cebu City, Philippines (June 27, 2018) – Hino Motors Philippines (HMP), the exclusive distributor of Hino trucks and buses in the country, launches its fleet of Euro 4 trucks and buses in Cebu, the Queen City of the South.

The rollout of the Euro 4 vehicle lineup, which followed the groundbreaking ceremony of a new dealership in Negros Occidental, demonstrates Hino’s commitment to growing its market in the Visayas. It likewise reaffirms the company’s efforts to provide Total Support to more Filipinos, particularly those outside Metro Manilas.

HMP hopes to address the different transportation and logistics needs in the region with high-quality premium Japanese-brand products and services that Hino carry.

“It is our pleasure to share Hino Euro 4 trucks and buses to our partners here in the Visayan region. We are very much excited to level up the Hino experience, something all of our customers deserve. We do not stop in providing the right truck or bus to meet the requirement of our partners: We ensure that from assembly to aftersales, our mantra of Total Support is being reflected. This is our lasting promise to every customer who puts their trust in the Hino brand,” said HMP Chairman Vicente T. Mills, Jr.

The Euro 4-compliant fleet includes all buses and trucks from the 300, 500 and 700 series. It also includes the newest tractor heads in the 700 series. Built to deliver maximum performance with less carbon footprint, the Euro 4 products boast better engine durability and greater cost efficiency.

“With Hino’s more than 40 years of providing safe, durable and reliable trucks and buses, we have become more aggressive in seizing opportunities to better serve the Filipino people nationwide in the most efficient way possible,” HMP President Mr. Hiroshi Aoki said.

Hino dealerships in the Visayas include Hino Cebu, Hino Iloilo, Hino Mandaue, Hino Tacloban and Hino Negros Occidental.