Hino welcomes new president, Shingo Sakai

(L-R) Hino Motors Philippines Outgoing President, Mr. Mitsuharu Tabata, Hino Motors Philippines New President, Mr. Shingo Sakai.


Manila, Philippines, January 27, 2023 – Hino Motors Philippines (HMP) announces the appointment of its new president, Mr. Shingo Sakai. In a ceremony held at the Sheraton Manila Hotel ballroom on January 27, the new president was introduced to its network of dealers and business partners during the company’s 8th annual dealer conference. Sakai succeeds Mitsuharu Tabata who was at the company’s helm for four years.


During the ceremony, Sakai acknowledged Tabata for his leadership keeping the company strong and stable despite the pandemic. Sakai also mentioned to continue Tabata’s great achievements which highlights digitalization of the company’s as well as dealers’ processes and a strong push towards the brand’s Total Support (TS) credo.


In his introductory speech, Sakai highlights his approach in leadership he coined H.O.P.E. which stands for Honest, Open, Perseverant and Earnest. He also sets greater focus on Total Support and how crucial it is to pursue lasting customer retention for long term business success.


Total Support is at the core of Hino’s brand philosophy, emphasizing a holistic perspective towards customer service. As an automotive company dealing mostly with businesses as clients, Hino understands the importance of attaining maximum, uninterrupted uptime while keeping overhead costs at a minimum. Staying true to its TS commitment, Hino provides a strong backing for customers through quality, durable and reliable products and aftersales service.


Shingo Sakai has been with Hino for 15 years. Joining the company in 2007, he has extensive experience in marketing, sales, planning and research. Sakai also spent considerable time overseeing ASEAN and Australian markets handling business planning, aftersales and manufacturing. Before joining HMP, his latest assignment was at the global headquarters Hino Motors, Ltd. where he was General Manager for Total Support.


Through his term, Sakai aims to drive Hino towards being the top choice for commercial vehicles for business owners and drivers through expansion of its service capabilities, all while ensuring a robust dealership network and a solid organization at HMP.